Corrugated cardboard display stand is POP (Point of purchase) display a, also known as POP is corrugated cardboard, paper packaging products to the advertising media in transition: a new attempt on application, it has a direct impact on product sales.See from the function, corrugated display should focus on enables consumers to purchase goods to generate attention, interest, desire, memory and a series of mental activities.In addition to the color, text and pictorial decoration design element used on embodiment of the POP advertising function, must also meet the display of goods, to convey information and merchandise sales functions and must be individualized modeling and structure design.Therefore, as the corrugated board extended product development direction of the corrugated display shelf, is the full use of corrugated board their own unique advantages, to meet the needs of alternatives to the use of function or beyond the improvement alternatives to the use of function, to create excellent cost-effective to win customers.

Foreign market prospect

Corrugated display using early popular in Europe and America, widely used in food, daily chemical, electrical appliances, such as liquor industry.International Association of POP alliance has 30 years of history, in many parts of the world have branch and branch, but in Asia, currently in India branch.Many European and American packaging company that, through the production of corrugated display, can improve the technological level of enterprises and enterprise sales ability, thus the use of users and manufacturers are very much.In Japan, Europe and the United States and other countries, along with the rapidly economic development, especially the environmental protection cry increasingly heighten, corrugated cardboard display stand is gradually being replaced by other types of POP display, sales in the terminal market is very popular, this is because: Europe and the United States consumer on television advertising to a lower degree of confidence.In the United States, the viewer can filter out television commercials, active chose not to see ads, so a lot of foreign businessmen will not be television advertising as a means of marketing major.In the terminal sales, they are on the POP display effect, in the supermarket with various display stand promotional.

Foreign human resource cost is very high, very little employment promotion personnel in the supermarket product promotion activities, they are more willing to let display such advertising exercise carrier acts as a silent salesman, let consumers through their own judgment, rather than from the outsiders infusion to choose their goods.

The developed countries in Europe and America environmental awareness, corrugated display belongs to environment-friendly products, the use of corrugated display stand in favor of renewable resources and recycling, and thus favored by consumers.At the same time, the government on the use of environmental protection, energy-saving products will give some favorable policies, such as subsidies, tax breaks and other.

2006 Germany world cup to be held in large part to the display demand, then go in Germany high streets and back lanes, eyeful is related to the world cup show or commodity display rack.Hamburg Germany STI group is the global packaging and display areas in a few one of the family business, has about 1500 employees, in Germany and Czech the six regions have business throughout 16 European countries, with the sales channels.STI group has two main business areas: corrugated packaging and POP display rack.Among them, POP display in Germany's Grebenhain Priensternau and Neutraublrng region as well as the Republic of Czech in the Rumkurk region of production.

Should SCA packaging company is Nestle recently (Nescafe) bulk Nestle product design and production of a unit frame display packaging.The display frame through a multi-layer display structure, rolling load, flat display multicolor Nestle commodity.This new layer frame is displayed on both sides of the net panels packaging printing technique is exquisite and vivid Nestle product design, excellent display and publicity.At the same time, the British company Surfit recently also should be Nestle (Nescafe) innovative packaging requirements, the introduction of new cheese cake bar display packaging box.The packing box is not only exquisite structure, and the utility, in full compliance with the transport packaging and packaging so technical requirements and quality requirements, in the transport properties of high protection built-in functions of commodities; in sales performance, with superior shelf display effect, the most suitable cakes on the sales packaging.

The United States Wisconsin Milwaukee Baird is a company specializing in the design and manufacture of various shapes and sizes of the display shelf company.The company was founded in 1933, from on 50 time begin the century advertising display stand, in addition to the production of corrugated board, also including the production of plastic, metal and wood and other types of display stand.The display can also be based on customer requirements, using the battery and motor operation control, press the switch, display rack will emit various be riotous with colour light and dynamic picture.At present, Baird's display in addition to the United States has a large customer base, but also exported to Canada, Mexico, the Caribbean islands and in Central America and other countries and regions.

The domestic market prospects

In our country, the corrugated display's development is the initial stage, in about 2000 began in the domestic market, and then quickly swept the more economically developed coastal city of large supermarkets, shopping malls and other places.Arrived after 2002, corrugated display in the country has large, medium city is large and medium-sized supermarkets, shopping malls has been widely used, various merchandise promotions, stacking, almost all can see every kind of corrugated display, its style from a single console display development to the cabinet, wall hanging, counter etc. style, and with its new unique, highly visual impact effect, become each big supermarket advertising media and new product promotion have promotions.

Corrugated cardboard display stand is the development direction of diversification

Our country is big country of production of corrugated cardboard, cardboard production ranks second in the world.However, at present our country production of corrugated board is mainly used for the packaging of goods, very little development of other products, and foreign developed country already the corrugated cardboard from single box, to the diversification of product development.Cardboard single use, the huge production not to be digested, productivity is serious and superfluous, therefore, cardboard product diversification development of paper packaging enterprise strategic transformation is very important.At present, corrugated cardboard diversified products in addition to display rack, paper pallet, paper furniture (tables, chairs) and paper buildings (pet houses) there are a handful of Companies in the development of.

Corrugated display carton enterprise innovation development highlights

In the face of today's market product homogeneityphenomenon more and more serious, the price war is more and more intense, the enterprise only innovation, difference of the road, to get out of the dilemma, to create the most value.Corrugated display stand as a high value-added corrugated extension products, more and more get the attention the carton manufacturer.Shanghai foreign trade sector-color printing plant to meet the domestic market for printing exquisite high-end packaging demand, the introduction of the Swiss Ai Xicui cardboard production line.The production line has been put into production, changed the micro corrugated packaging products has been dependent on foreign imports of the passive situation, the production of POP display rack, paper toys and stationery box exquisite, environmental protection products by many well-known domestic and foreign enterprises, such as business, Disney Johnson company, Cadbury company, group, Kangshifu, Procter & Gamble the company, Kfc Corporation, have place an order requirement.

Industry competition produces corrugated display development boom

The domestic corrugated box industry fierce competition, rising raw material prices, lack of corrugated box price glides ceaselessly, conventional product profit is approaching the bottom line, to be through the development of corrugated board to extend the products out of a carton of enterprise development of the road.At present, many domestic corrugated box corrugated cardboard packaging industry in addition to use, its extension exhibits such as paper pallet box, display rack and other small quantities, form scope effect hard.In response, some carton plant to adjust product structure, using their own equipment and technology advantages, specializing in the production of corrugated display stand, hoping to generate more profit.According to incomplete statistics, the domestic production of corrugated display professional enterprise has many 150, mainly concentrated in Shanghai, Shenzhen, Beijing, part of Zhejiang City, some other carton plant also use their own advantages, for some customers in the overall packaging solutions design corrugated display stand, but in the quality and professional and specialized manufacturers still have certain disparity.

Corrugated display will become the terminal market to an advertising carrier

At present, the rapid rise and rapid development of the supermarket has been spread all over the China's level, two level city market, and occupies part of the coastal areas of the three class, four class city market, become the main terminal market.In the increasingly fast pace of life and the formation of "one-stop" shopping habits, supermarkets Damai Chang by virtue of the scale of business advantage for the vast number of consumers to provide a large number of high-quality low-priced goods and good shopping environment, firmly establish the dominant position of sales of goods terminal.

Supermarkets use corrugated display can realize the following purposes: the formation of market momentum, due to the corrugated display makes extensive use throughout the store, can form great in strength and impetus of the propagating shock wave; realization of psychological hint, corrugated display with its simple, portable, mostly in the same stores repeated, therefore, often give a person a kind of firm the occupation of the market psychological suggestion effect; strengthen the communication and interaction, corrugated display rack has simple and lively form, in the design of concise eye-catching, rich visual effects, and its modelling and text is easy to understand, easy to read, with interesting and good intuition aesthetic effect, therefore, corrugated display showed good affinity, and therefore and their customers a full, comprehensive communication.

Corrugated display will be the terminal market to an advertising carrier, its development foreground is very hopeful.

Conclusion

Corrugated display while in China is still at the development stage, but with modern retail industry and the rapid development of the global environmental protection cry increasingly heighten, corrugated display market will become increasingly large.Now, more and more paper packaging enterprises, it will be regarded as new economic point of growth, in the human, material and financial resources to increase the investment.Have expert prophecy, the next few years, corrugated display will usher in the spring of development, have the potential to become among the corrugated boxes in addition to a large class of dominant product packaging.